Healthengine, Australia’s leading healthcare marketplace and technology provider, today announced the appointment of Rebecca Zeitunian as its new Chief Marketing Officer (CMO). Rebecca will lead Healthengine’s efforts to grow patient engagement on its marketplace and amplify awareness of its latest product innovations.
“We’re thrilled to welcome Rebecca to the executive team,” said Dan Stinton, CEO at Healthengine. “Her exceptional breadth of experience across brand strategy, content and performance marketing — in both B2C and B2B environments — positions her perfectly to help grow patients and providers on the Healthengine platform.”
Rebecca will lead the marketing team to spearhead initiatives to drive patient growth and engagement across the Healthengine platform, and elevate the visibility of Healthengine’s product innovations within the healthcare sector.
Rebecca was previously Marketing Director at The Access Group, where she led marketing for ResDiary, Collins, STAAH, and Guestline — global platforms offering restaurant reservation, accommodation property, and channel management solutions. Her career spans marketing roles across startups and large-scale organisations in retail, telecommunications, and technology.
Commenting on her appointment, Rebecca said:
“I’m excited to join Healthengine at such a pivotal time in its journey. With a strong foundation and bold vision, Healthengine is redefining how patients access care and how clinics operate. I look forward to working with the team to amplify our impact — connecting more Australians with the care they need, while championing the power of digital and AI innovation, including solutions like Helen, to improve healthcare experiences at scale.”
Rebecca joins Healthengine during a period of strong innovation, following the recent launch of Helen, an AI-powered receptionist for Australian general practices. Helen works alongside reception teams to manage patient calls and appointment bookings 24/7, reducing routine workloads and improving patient access to care. The product reflects Healthengine’s mission to improve access to healthcare while supporting practice efficiency.
About Healthengine
Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all care providers. It is Australia’s leading healthcare provider marketplace,
bringing together millions of Australian patients, and more than 10 thousand practices powered by our technology across GP , dental, allied health, specialists and pharmacy – and growing. Almost 100 million healthcare bookings have been made on the platform since it was founded in 2006.
To find and connect with thousands of healthcare providers, all in one place, visit healthengine.com.au or download the Healthengine app. For healthcare providers, please visit practices.healthengine.com.au to learn more about our technology and join Australia’s largest healthcare marketplace.
