15 Mar 2015

Health practices in Australia can now tap into the 1 in 2 Australians searching for health professionals online with HealthEngine announcing a partnership with Google.

Australia’s largest online booking system and health marketplace now provides a range of flexible Search Engine Marketing packages that allow health practices to promote their services on Google.

The company has significant knowledge and experience in the Search Marketing space being the only Google AdWords Premier SME Partner (PSP) in the world that specialises in health. Integrating seamlessly with HealthEngine’s Online Booking System, practices benefit from complete transparency on their investment.

Head of Product at HealthEngine, Adam Yap, said the company decided to offer Google Search Marketing services to practice customers after speaking with a number of Practice Managers who were seeking assistance with marketing their service online. “I’ve spoken with a lot of practices who’ve spent significant time and money on Search Marketing and haven’t had the success they expected. Many don’t have the time or know-how to harness the power of Search effectively. Our unique partnership with Google combined with our deep knowledge of health and Search Marketing means we are well placed to assist practices.”

75% of internet users never scroll past the first page of Google results2 which means it’s vital for practices to rank highly. “Search Marketing, when used in conjunction with HealthEngine’s suite of services, is the best way to place practices in the most prominent results on Google, especially in competitive areas and disciplines such as General Practice.”

Mr Yap considers Search Marketing a highly effective way to communicate with the right people at the right time with immediate, tangible results. “Search Marketing is unique in its ability to put the advertiser’s message in front of a prospective customer at the very instant they’re searching for what the advertiser is selling. This incredibly powerful synergy between user intent and marketing opportunity is the reason Search Marketing is such an effective form of online marketing.

“In conjunction with our existing services, Search Marketing is for practices that want to take the next step to attract even more patients. We’ll tailor campaigns to their requirements and they’ll see the value and clear return on investment.”

Sharin De Silva, owner of Allied Dental Success in WA, engaged HealthEngine in a Search Marketing campaign and had immediate success. “I opened my new practice in mid-December and like all owners was concerned about the uptake of patients. HealthEngine offered industry expertise and complete transparency on investment and bookings.”

Head of Google’s Australian and New Zealand Channel Sales, Alex Storey, said PSP was created to help small and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns. “Guided by the expertise of our trusted partners like HealthEngine, health practices of any size can maximise the value and performance of their campaigns.”

Mr Yap said, “We’ve invested significant resources on health-based Search Marketing and we’ve been in this space for a long time so we know the health market better than anyone else. Our expert team customises all elements of a campaign to ensure each practice’s location, areas of specialty and procedures are promoted to the relevant audience at the right time.”

HealthEngine also provides easy-to-read reports showing campaign performance and return on investment each month, as well as access to a dedicated Account Manager and phone support. Speak to one of HealthEngine’s friendly Search Marketing Specialists on 1300 308 943 or visit www.healthengine.com.au/sem/.